MISSION
STATEMENT
and
EXECUTIVE
SUMMARY
Mission Statement
City Sketches, Inc. (CSI) is a music production, radio syndication, and live venue development company dedicated to advancing artistic excellence while creating sustainable employment opportunities for musicians, studios, broadcasters, engineers, and creative professionals. Through live performance, recorded music, and media programming, CSI exists to strengthen the cultural and economic ecosystem surrounding jazz and its related genres.
CSI is committed to elevating artistic integrity in partnership with cities, counties, corporate brands, and nonprofit agencies by designing marketing-driven cultural experiences that strengthen community engagement. The company champions the awareness and expansion of jazz—bridging Urban, Latin, Brazilian, Gospel, and contemporary influences—while increasing music consumption through live events, digital platforms, streaming, and legacy recordings. Central to its mission is highlighting regional talent by presenting emerging artists alongside national professionals and legendary performers, thereby fostering mentorship, visibility, and generational continuity.
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Strategic Vision & Long-Term Objectives
CSI’s five-year vision centers on brand expansion, artist development, and strategic media placement:
* **Brand Expansion:** Continue growing *NewUrbanJazz* into a distinctive national radio brand—originating as a two-hour syndicated program and expanding into broader commercial radio and digital streaming platforms—offering an innovative, non-compartmentalized blend of jazz with minimal repetition and maximum artistic diversity.
* **Artist Education & Empowerment:** Educate aspiring and established artists on the realities of the music industry, including publishing administration, digital distribution, contract fundamentals, royalty structures, and professional business conduct.
* **Production & Catalog Growth:** Produce and release original recordings written and produced by Bob Baldwin, while offering arrangement and production services to instrumentalists and vocalists. Baldwin’s production and arrangement credits include collaborations with esteemed artists such as George Benson, Grover Washington, Jr., Pieces of a Dream, Will Downing, and Marion Meadows.
* **Film & Television Partnerships:** Establish and strengthen relationships within television and film to expand placement opportunities for CSI publishing and production assets.
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Core Values
CSI operates with a foundation of integrity, faith, professionalism, and respect for all people. The company’s work is guided by a commitment to long-term impact, ethical stewardship of intellectual property, and meaningful cultural contribution.
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Company Assets & Divisions
City Sketches, Inc. is home to:
* **Funky Onion Publishing (SESAC Affiliate)** – Administrator of the Bob Baldwin songwriting catalog, with multiple performance and publishing recognitions.
* **The NewUrbanJazz Lounge** – The company’s nationally syndicated radio platform.
* A curated master recording catalog including titles such as *Welcome to the Games* (1996), *State of Mind* (1994), *Brazil Chill* (2004), *All In a Day’s Work* (2005), *Memoirs from the Hudson* (DVD, 2007), *The Sanctioned Bootleg* (2007), *NewUrbanJazz.com* (2008), *Lookin’ Back* (2009), and *Never Can Say Goodbye: A Tribute to Michael Jackson* (2010), among others owned and/or co-owned by Bob Baldwin.
